Privacy Policy

Last updated: November 13, 2026

1. Our Commitment

At DripCheckr, your privacy is fundamental. This policy explains what we collect, why we collect it, how we use it, the third parties we work with, and the choices you have. DripCheckr is operated by Aethos Solutions LLC.

2. Data We Collect

We collect:

  • Account and profile information — email address, display name, username, optional avatar, sign-in provider identifiers (Apple, Google), and any style preferences you choose to share during onboarding.
  • Photos and try-on inputs/outputs — outfit photos and selfies you upload or capture, body-reference images used for fitting, generated Virtual Try-On results, Recolor variants, and AI Style Coach feedback.
  • Voice input — audio you speak when using the Live AI Style Coach, processed in real time so the AI can respond. We don't retain raw audio after the session ends.
  • Wardrobe and outfit metadata — album organization, tags, style labels, and item attributes.
  • Favorites and closet links — catalog Looks and Pieces you favorite, and any shop links you attach to your own closet pieces.
  • Content reports — when you report AI-generated content, the report reason, a reference to the reported item (such as the image or the Style Coach reply), and your account ID.
  • Data from discontinued community features — if you used DripCheckr's former community features (discontinued in November 2026), we still hold the outfit posts, votes, follows, favorites, and battle records you created. They are no longer shown in current versions of the app, and we keep them only until you delete them or your account (see Section 6).
  • Approximate location (optional) — used only if you grant location permission, to fetch local weather for outfit suggestions. You can revoke this anytime in device settings.
  • Usage, device, and diagnostic data — app and website interactions (on dripcheckr.com and app.dripcheckr.com), screen and page views, session duration, device model, OS version, app version, crash reports, language, and general analytics used to improve the product. On our websites, query strings in links (such as invite or referral codes) are removed before analytics are sent.
  • Purchase information — subscription status, product identifiers, consumable credit pack purchases, and welcome-week / referral-credit balances. We do not collect or store full payment card details; billing is handled by Apple, Google, or Stripe (for purchases made on the web).
  • Communications — messages you send to our support team, opt-in email subscriptions, and push notification interactions.

3. How We Use Your Data

We use your data to:

  • Operate the core service — host your wardrobe, generate Virtual Try-On and Recolor results, run AI Style Coach sessions, and surface AI outfit suggestions.
  • Personalize your experience — suggest looks based on your style profile, history, and (with permission) weather.
  • Improve features — analyze usage patterns to fix bugs, evaluate new features, and improve AI quality.
  • Communicate with you — send transactional notifications (try-on completions, security alerts), reminders if you opt in, and any newsletters you subscribe to.
  • Maintain safety and integrity — detect abuse, enforce our Terms, screen uploads and AI results for prohibited content, review content reports, and protect the platform from fraud.

We do not sell your personal data, and we do not use your photos, voice, or wardrobe content to train third-party AI models for purposes unrelated to providing DripCheckr.

4. Photos, Voice & AI Processing

Photos you upload are used to generate try-ons, Recolors, and style feedback. They stay private to your account. We store uploaded images and generated results so you can view your tried-on looks, coach feedback, and favorites later.

The Live AI Style Coach streams camera and microphone input to an AI provider in real time so the AI can respond conversationally. Audio is processed transiently for the duration of the session and is not retained as a recording.

Uploads and AI-generated results may be screened automatically to detect prohibited content (e.g., minors, explicit imagery). When you report a result, our team reviews the report, which may include viewing the reported image or text, and uses it to improve our filters.

5. Third-Party Services

To operate DripCheckr we rely on the following service providers. Each only processes data as needed to deliver their part of the service:

  • Google / Firebase — authentication, database (Cloud Firestore), file storage (Cloud Storage), serverless backend (Cloud Functions, Cloud Run), abuse protection (App Check), push notifications (Firebase Cloud Messaging), crash reporting (Crashlytics), product analytics (Firebase Analytics in the app and Google Analytics on our websites, exported to BigQuery), and remote configuration. On our websites, Google Analytics only sets cookies if you accept them; if you decline, it receives cookieless measurements without identifiers stored on your device. Provider: Google LLC.
  • PostHog — product analytics in the app and on our websites (feature usage, sign-up and purchase funnels). On our websites PostHog runs without cookies or local storage; when you are signed in, events are linked to your account ID so we can see how the web and the app are used together. Provider: PostHog, Inc. (US).
  • Google AI (Gemini) and Google Cloud Vertex AI — image generation for Virtual Try-On and Recolor, image analysis and text understanding for the AI Style Coach. The Live AI Style Coach uses Gemini Live for real-time multimodal conversation.
  • FASHN — image generation for Virtual Try-On. FASHN receives your body photo and the garment image for each try-on and returns the generated result. Provider: FASHN (fashn.ai).
  • Google Cloud Vision — automated screening of uploaded images for moderation and safety.
  • Apple Sign In / Google Sign In — optional federated sign-in. We receive a unique identifier and the email address you authorize.
  • Apple App Store and Google Play Store — handle subscription and consumable in-app purchases made in the app. We receive purchase confirmations but never your payment card details.
  • Stripe and Link — payments for subscriptions and credit packs bought on the web, the billing portal, and sales tax/VAT. For these purchases Stripe, through its Link service, is the merchant of record: it collects your payment details, email address, and billing address, sends your receipts, handles refund requests and payment disputes, and calculates and remits tax, using that information under its own privacy policy. We receive the purchase status, plan, amounts, and limited billing details such as your country, but never your full card number. Provider: Stripe, Inc. and its affiliates.
  • Resend — transactional and digest email delivery (e.g., weekly digests, password resets).
  • Shorebird — over-the-air code updates so we can deploy bug fixes without an app store release.

These providers process data on our behalf under contractual data-protection terms. We may also disclose information if required by law, to comply with legal process, or to protect the rights, property, or safety of DripCheckr, our users, or others.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide the service. You can delete individual content (photos, try-ons, and any posts from the discontinued community features) anytime in the app, or delete your account from within the app or via support. Some records may be retained longer where required by law, to resolve disputes, prevent abuse, or enforce our agreements (for example, purchase records and content-report records).

7. Your Choices & Rights

You can:

  • Access, update, or delete your profile and content from inside the app.
  • Toggle camera, microphone, photo library, and location permissions anytime in device settings. Disabling them will turn off the features that depend on them.
  • Manage notification and email preferences in the app settings.
  • Accept or decline analytics cookies on our websites in the cookie banner, and change your choice anytime under Settings → Appearance on app.dripcheckr.com.
  • Use the in-app face-blur or emoji-cover on photos you upload.
  • Request a copy of your personal data, or its deletion, by emailing support@dripcheckr.com. Depending on your region, you may have additional rights under laws like GDPR or CCPA, including the right to opt out of certain processing.

8. Children's Privacy

DripCheckr is not intended for children under 13 (or the minimum required age in your region). We do not knowingly collect personal data from children. If you believe a child has provided us with information, contact support@dripcheckr.com and we will delete it.

9. Security

We use reasonable technical and organizational measures to protect your data, including encrypted transport, access controls, and App Check on sensitive endpoints. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. International Users

DripCheckr is operated from the United States and data may be processed in the U.S. and other countries where our service providers operate. By using DripCheckr you understand your information may be transferred to and processed in those jurisdictions, subject to the protections in this policy.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the latest version here with an updated date and, for material changes, notify you in the app.

12. Contact

Questions about privacy? Contact support@dripcheckr.com.